On 15th of February Louis Vuitton will start his first and very extensive TV ad campaign. It will run on cable and satellite TV channels as well as in movie theatres all around the world.
Through this campaign the Haute Couture Icon Louis Vuitton wants to promote the brand itself, and not a specific product. A bag from this brand appears in the entire ad only once and then comes a question: “Where will life take you?” The company is called “the first ever on-screen corporate campaign by a luxury house.”
What I like the most about this ad – there is no Victoria Beckham or Paris Hilton in it, just ordinary people rather than celebrities. Then, it is literally like a breath of a fresh air – so unusual, so simple. It gives the feeling of freedom and distant places.
Also, through it the brand is going to reach new audience in China and other countries.
Love the concept. Just not sure if it has anything to do with luxury items
) And, yes. No Becks or Hilty to fu*k things up!
interesting, I guess the world’s a changing… I love Louis Vuitton but I’m not sure I will buy a purse of his because there are so many fakes out there. I’d rather spend on a brand like Longchamp that isn’t imitated that I know of…
great article!
Delphine
2 Trendinista: Oh, magic words, adorable and even amazing – ads without Becks or Hilty. Really cool!
2 Delphine: And, unfortunately, you are right – there are a lot of fakes and imitations. This brand is extremely popular and very often you can’t be sure that you have bought a genuine product from Louis Vuitton.