Cartier is a famous French brand of jewelry, accessories and watches producing. This brand has a lot of achievements, namely they made an ordinary hand-watch a fetish and popular thing. Before this only a pocket watch was widely-used.

Nowadays, company is aimed at the further development of their business! It tries to create new product lines and new trends, to gain in popularity in every part of the world. The Company specializes at creating masterpieces from precious metals, stones and leather. Also, it produces perfumes. all goods are made for both men and women.

This brand appeared in 1847 and used to sell jewelry for members of royal families and just very rich people and now they are selling things to a wide circle of people. In 19th and 20th century Cartier was exclusively a family business and it can be named as one of the oldest jewelry-designing companies. In this period were designed such watch-masterpieces as Santos, named in the honour of aviator from Brazil. After the pass of Lois Cartier (the founder of Company) their business began dying. But, fortunately, the Company found investors and finally was renewed. the first product from a renovated company is “Le Must” .

Current collections.

Nowadays, the tendency of creating and producing didn’t change significantly. The Company is still manufacturing goods for both – men and women, nowadays, the following collections are very famous: Pasha De Cartier, Tank (especially such things as Tank Americane and Tank Solo), Santos De Cartier. Watches from Cartier are made from such materials, as: three kinds of gold, platinum, titanium.

Interesting facts:

• In 1902 there was opened the first specialized boutique from Cartier (in London)
• In 1912 there was introduced a model the Baignoire – it is still manufacturing today
• Cartier brand doesn’t need any ads, everything with this inscription is sold in a nick of time
• Santos Demoiselle watches are made in 8 variants
• Any thing from Cartier is beyond fashion
• Antonio Banderas has Pasha Chronograph, made by Cartier
• Tortue Repetition minutes watches used to be one of the most difficult things to make in the whole world
• Several years ago started work on a new jewelry series from Cartier named La Panthere de Cartier: rings from white gold, diamonds etc.
• Work at each model comprises several stages. The first stage is making a drawing (I mean a full-size colour drawing). Then from green wax there is made a model from the future masterpiece and only afterwards comes the third stage – moulding of a product.