It is particularly popular for its limited availability and limited run (not more than 20.000 copies), also, even if you are a very rich person you can’t buy it, it is presented only to a restricted number of very important people from Pirelli customers and celebrities.

Each Pirelli calendar is a collection of unique images, reflecting a special vision of women beauty – something between glam and style. As a rule, photos are made in places of incredible beauty, like the Seychelles or the Bahamas, Tunisia or Maiorca. To appear on the calendar is a mark of special distinction for even the most popular models (Naomi Campbell, Cindy Crawford, Laetitia Casta, Heidi Klum and other models appeared there).

The Pirelli Calendar 2007 was presented at Battersea Evolution Park in London. These year the following stars will be a part of the Pirelli Calendar: Naomi Watts, Gemma ward and Catherine McNeil.